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#VOTE4ASELFIEWORTHYPH OVERSEAS VOTING CAMPAIGN NG TFC, PANALO NG GOLD ANVIL

Tomihari Ai

Kampanya ng TFC na layuning hikayatin ang mas maraming overseas Filipinos na makilahok noon sa 2016 Presidential elections, panalo sa 52nd Anvil Awards

Matapos maisara ang 2016 elections nang may pinakamaraming bilang ng registrants at voters noong 2015 at 2016, patuloy pa ring lumilikha ng kasaysayan ang kampanya para sa overseas voting (OV), partikular na ang The Filipino Channel (TFC). Muling ginawaran ang premyadong network ng Anvil Award para sa ikalawang kampaniya nitong may layuning hikayatin ang mga overseas Filipino (OF) na makilahok sa eleksyon, ang #Vote4ASelfieWorthyPH, sa katatapos lamang na 52nd Anvil Awards.

True to its theme, the Global Corporate Affairs team representing Global Corporate Affairs and PR Head Nerissa Fernandez, composed of Marianne de Vera and Jocelyn Jimenez, along with government partners COMELEC OFOV Chairman Commissioner Atty. Arthur Lim, DFA OVS Vice Chairman Edgardo Castro, internal ad agency Marketing Communications team composed of Jay Santiago, Jennifer Pacubas, Maureen Paril, and Charles Aaron Bautista, and endorser Jing Castañeda, take a selfie on stage.

Una nang nanalo ang TFC ng Silver Anvil para sa kampaniya nitong “Boto Mo, Kinabukasan ng Bawat Pilipino” noong 2014 para sa isa sa pinakamahusay na PR programs na isinagawa para sa isang specific stakeholder, partikular na ang OFs.

Ngayong 2016, mula sa 402 entries na isinumite para sa naturang kategorya, panalo ng Gold Anvil ang #Vote4ASelfieWorthyPH dahil sa pagsasakatuparan nito ng layuning muling hikayatin ang mga OFs na magrehistro at bumoto para sa mga susunod na mamumuno na iginawad ng presithiyosong Public Relations Society of the Philippines (PRSP)

Unveiled at #ASAPKapamilyaDay in 2015, TFC’s first #Vote4ASelfieWorthyPH campaign public service announcement that was shot and edited using a smartphone tried to show that while reality bites, OFs can still change the picture by voting for the rightful leaders.

Ayon kay Anvil Awards Committee Chairman Rochelle Gamboa, pinili ang mga nanalo ng isang 33-member jury na mula sa public at private sectors na kinabibilangan ng mga Accredited Public Relations (APR) professionals at executives pati government officers, para sa kanilang pagsagawa mga programang makabuluhan ang layunin at nakamit ang mga ito sa pamamagitan ng epektibong PR campaign.

Ayon kay Gamboa: “These are rhyme for concept and execution, reason for the profound purpose and communication and objectives and how they were achieved and resonating results for the impact that these programs and tools have made on the target stakeholders.”

Ang pangunahing layunin ng kampaniya na isinagawa ng TFC sa pakikipagtulungan ng Department of Foreign Affairs Overseas Voting Secretariat (DFA – OVS) at Commission on Elections Office of Overseas Voting (COMELEC OFOV) ay upang hikayatin ang mga OF na isakatuparan ang kanilang right of suffrage.

Ayon kay ABS-CBN Global Head of Corporate Affairs & PR Nerissa Fernandez, ang kampanya ay naging bahagi na ng public service ng TFC. Ayon sa kaniya: “Since the registration and national elections in 2012 and 2013, TFC has been partners with DFA – OVS and COMELEC OFOV and we continued this tie-up for the 2015 registration and the 2016 Presidential elections because we believe that the overseas Filipino vote can positively impact the Philippine electoral landscape.”

Dagdag ni Fernandez: “#Vote4ASelfieWorthyPH recognizes the OFvoters and their major role as catalysts for meaningful change. The Anvil Award Dustin validates the importance of the work and passion that our team puts into inspiring our kababayans with the help of other Kapamilya teams and stars.”

Kapamilya personalities including Bantay Bata Program Director Jing Castañeda supported the campaign by posting their own selfies encouraging OFs to help paint a better picture through voting.

Para isakatuparan ang kampanya, umankla ang kampanya sa hilig ng mga Pinoy na mag-selfie at gamitin ito para ipakita sa kanilang ipinapakita man nito ang realidad na marami pang dapat baguhin, ay may kakayanan naman silang baguhin ito sa pamamagitan ng pagboto.

TFC, DFA and COMELEC first entered into a partnership for the 2016 elections in 2012. Shown here are Castro, DFA Undersecretary Rafael Seguis, Global CRM Head Alesandra dela Cruz – Benedicto, Regional Finance Officer Lawrence Reyes and Managing Director for Asia Pacific Ailene Averion.

Ayon kay COMELEC OFOV Chairman Atty. at Commissioner Arthur Lim, nakatulong ang kampaniyang maabot ng ahensiya ang target voters nito. Pahayag niya: “Quantitatively, compared with the total registered voters prior to the commencement of the agreement with ABS-CBN and TFC, the total registered overseas voters was 815,307. However, after August 26, 2015, the volume of applicants steadily increased and at the end of the information campaign conducted by the office and its partners the registered voters became 1,376,067 or gained an increase of 46.39%.”

Patukoy sa eleksyon naman, dagdag ni Atty. Lim: “As to voter turnout in the 2013 national elections, it was 118,823 while in 2016 voter turnout was 430,695 or 27.59% increase.”

Ayon naman kay DFA OVS Vice Chairman Edgardo Castro, mayroon man silang ibang media partners na tumulong, TFC ang mas may pinakamalawak na coverage. Ayon sa kaniya: “TFC is an invaluable partner of the DFA-OVS in its campaign to implement the OV Act. TFC’s consistent coverage of OV events has gone a long way in making the public aware of the importance of politically empowering the overseas Filipino.”

Sa kasalukuyan, tumatakbo ang registration at matatapos ito sa September 2018. Lahat ng qualified Filipino citizens ay maaaring bumoto sa mga Philippine Foreign Service posts kabilang na ang tatlong Manila Economic and Cultural Offices (MECO) sa Taiwan at Philippine Overseas Labor Office (POLO) in Al Khobar. Para sa karagdagang impormasyon, bisitahin ang www.dfa-oavs.gov.ph or www.comelec.gov.ph

To propagate the overseas vote further, TFC entered into a tripartite agreement this time with COMELEC OFOV. Shown in photo are officers of COMELEC OFOV headed by Atty. Arthur Lim, COMELEC Director James Jimenez and Atty. Jane Valeza, DFA – OVS Secretary Rafael Seguis, ABS-CBN Global Ltd. Head of Global Content Edgar Legaspi, Regional Finance Officer Lawrence Reyes, and Global CRM Head Alesandra dela Cruz – Benedicto.

Ang #VoteforASelfieWorthyPH ay isa sa tatlong entries ng ABS-CBN Corporation na umani ng Gold. Ang iba pang nanalo ay ang Digital Terrestrial Service para sa ABS-CBN TVplus at Digital Media Division’s para sa OTWOLISTA.com. Kabilang naman sa Silver awardees ang internal communications campaign nitong “Kapamilya Hottie: The Search for the Next Kapamilya Fitness Ambassadors” at “Turning Tweets into Cheers” ng Digital Media Divison. Samantala, nakamit ng Sky Cable Corporation ang Gawad Jose Carpio Excellence in Reputation Management and Brand Building Management.

Ayon kay outgoing President Public Relations of the Philippines (PRSP) President Ronald Jabal, APR, “An Anvil Award is a much-coveted recognition. It’s not just a mark of excellence but also a manifestation of a good deed done.” He adds: “An Anvil Award is not just a trophy to brag about but also a metal of gratitude – a deep sense of thanks to people who have allowed us to shine. An Anvil Award is not just a badge of honor but also a breadth of life to communities we take care of.”

Humalili para kay Fernandez sina GCA and PR Associate Marianne Ferrer de Vera at PR Specialist Jocelyn Jimenez at campaign partners na sina Commissioner Lim at Castro; at isa sa campaign endorsers na si Bantay Bata Program Director na si Jing Castañeda. Kasama rin nila ang internal ad agency team ng ABS-CBN Global mula sa Marketing Communications, kabilang sina Creative Director Jay Dustin Santiago, Visual Designer Jennifer Pacubas, Producer Maureen Paril, and Copy Group Head Charles Aaron Bautista

DFA OVS and COMELEC OFOV recognized the contribution of TFC in formal rites at the Media Recognition Day in 2016, headed by Commissioner Atty. Arthur Lim, COMELEC OFOV Director II Atty. Jane Valeza, and DFA OVS Vice Chairman Edgardo Castro. Receiving the award on behalf of ABS-CBN Global Ltd. are Averion, de Vera, and Reyes. Also shown in photo is Philippine Ambassador to Abu Dhabi Grace Relucio Princessa.